Meet Mai. A smartband for the women who never come first.
Most women in India take care of everyone before themselves. Mai is a smartband and app that gently helps them put their own health back on the list.
Make a health app women will actually use every day.
It sounded simple. Build a smartband and app for women's health, and make it easy enough to open every single day.
But the more we listened, the more we saw the real problem. It wasn't about features. It was about habit, about how women are quietly taught to put themselves last.
A truth no dashboard could show us.
Before we drew a single screen, we had to understand what was really going on. What we found was uncomfortable.
Women handle the home, the kids, the work. Their own health always comes last.
Conditions like PCOS affect millions of Indian women, but nobody talks about them.
Knowing isn't enough. Women already know they should care. The behaviour still doesn't change.
"It wasn't about what they didn't know. It was about what they never had time, or permission, to do."
We went where the data couldn't.
We left the studio and went to the villages. No surveys, no neat dropdowns. Just real conversations with real women, in their own homes.
Field visits in rural India, listening before designing.
PCOS and weak nutrition were everywhere, but no one was treating them.
Meals were rushed, skipped, or eaten standing up after the family had finished.
Health was always last on the list, something to do after everything else was done.
The wall wasn't information. It was behaviour, and no health app had ever tried to understand that.
This wasn't a features problem. It was a behaviour design problem, and that changed how we built everything that came next.
Four parts. One mission.
Instead of one more generic wellness app, we built four modules. Each one solves a small, real problem that women told us about.
Onboarding that starts with truth
We don't guess. We start with real blood reports and real symptoms, then build a plan from there. No generic advice.
Small daily tasks, made for you
Not a generic routine. Daily steps shaped by your own health, simple enough to actually do. A hard plan never starts.
Health, simplified
Health data can feel scary. We made it feel light. Just "good" or "needs care", with more depth if you want it.
Mai, your friendly companion
Talking about health, especially women's health, can feel awkward. Mai feels warm, human, and never judges. No wrong questions.
A fifth layer, the education module, brings in Indian Vedic wisdom, yoga, pranayama, and recipes. The look feels like Instagram or YouTube, so it feels familiar from day one.
What it actually looks like.
Soft, calm, and warm. Built for everyday use, even on a slow day.
The quiet part of the work.
Every choice in this product had to pass one test: does this make it easier for a woman to put herself first?
"Health doesn't change with data. It changes with action."
Mai is a small push in that direction