Product Designer · 3+ Years
Open to new opportunities Thane, IN

Hello, I'm Deepali.

Designing calm, easy products that make hard things feel simple.

Selected work.

B Smart Glasses by Lenskart

B Smart Glasses, an app for a brand-new kind of wearable.

0–1 design for Lenskart's smart eyewear — research, hardware UX, and the companion app.

Led 0–1 design for Lenskart's smart eyewear, from research to product-ready output. I ran user research to surface real-world behaviour and unmet needs, then turned those insights into experience principles, flows, and interaction models across hardware and the companion app — partnering closely with product, engineering, and business to shape the launch's vision and strategy.

Project type
0 → 1
Smart wearable launch
Scope owned
End-to-end
Research → product-ready design
Research led
Primary
Behavioural patterns & unmet needs
Cross-functional
Aligned
Product, engineering, business
Read case study
Mai smartband for women

Meet Mai. A smartband helping women finally put themselves first.

A smartband and app built around how Indian women actually live, not how we imagine they should.

A smartband and companion app built around the reality of how Indian women live, not how we imagine they should. The real problem wasn't tracking, it was behaviour.

Approach
Behaviour
Field-led · not features-first
Modules
4 + 1
Onboarding · plan · dashboard · chat · education
Research
Field
Rural conversations · unfiltered reality
Outcome
Action
Beyond tracking, into daily change
Read case study
AjnaLens Design System

A design system that kept the team on the same page.

Tokens, components and theming for AjnaLens — less friction, more shipping.

As the product scaled, inconsistencies across screens started creating friction in both design and development. I worked on building a structured design system to bring clarity, consistency, and efficiency to the overall experience.

System depth
Foundations
Colors · typography · spacing · UI elements
Components
100+
Reusable and scalable
Theme modes
Light + Dark
Built for flexibility and consistency across environments
Impact
Consistency
Reduced repeated effort · better dev collaboration
Read case study
Babbel Redesign

Babbel, redesigned to feel clear, not confusing.

Rebuilt key flows for clarity, motivation, and a learning experience that actually sticks.

While Babbel offers strong learning content, the experience felt unintuitive and hard to navigate. I explored how clarity, feedback, and motivation influence learning, and redesigned key parts of the product to make it easier to use and more engaging over time.

Focus
Usability
Improving clarity and reducing friction
Research
Secondary
User reviews · self-evaluation · competitor analysis
Screens redesigned
10+
Home · explore · connect · profile · learning flow
Outcome
Concept
Improved clarity, engagement, and learning confidence
Read case study

About.

Based inThane, India
Working onB2C, AI and Smart Wearables
Experience3+ years, end-to-end

I'm Deepali, a product designer with 3+ years of work, who loves making things feel simple and clear. I like to look at what's really going on under a problem, not just what shows up on top.

Over time, I've learned that good design is more about taking things away than adding them. I enjoy building experiences that feel calm and easy to use.

Where I've worked

Experience
Senior Product Designer
AjnaLens·Thane, IN
Founding designer on B Smart Glasses — hardware UX, companion app, end-to-end.
Ran usability tests, simplified flows, and lifted task success to 70%.
Apr 2025 — Now
UX / UI Designer · Founding
AjnaLens·Thane, IN
Designed AjnaVidya 0→1 and built the design system that sped up workflows by 40%.
Partnered with PMs and engineers to ship features rooted in user feedback.
Feb 2023 — Apr 2025
UX / UI Designer · Founding
Slaylink·Remote
Led the website design and contributed to product feature ideation early on.
Built high-fidelity wireframes and prototypes for fast, fluid handoff.
Sep 2022 — Feb 2023
UX / UI Designer · Founding
Subspace·Remote
Built high-fidelity Figma prototypes for investor-facing SaaS tools — clarity for complex data interactions.
Designed wireframes, interactive prototypes and polished UI for new features, plus close dev handoff.
Aug 2022 — Nov 2022

What I do

Skills
Product Design User Flows Wireframing Prototyping Usability Testing User Research Iteration Design Systems Responsive Design Interaction Design 0 → 1 Products Cross-functional Collab

Tools I reach for

Stack
Figma
Framer
Illustrator
Notion
Claude
ChatGPT
HTML
CSS
JavaScript

Testimonials.

I have had the privilege of leading Deepali as part of my design team, and I can say with confidence that she is one of the most promising designers I have worked with in my career.

What sets Deepali apart is something rare she is entirely self-taught, yet working alongside her, you would never once feel that. Her design thinking, her eye for detail, and her understanding of the end-to-end product lifecycle are on par with the best in the field. The reason is simple: she treats learning as a non-negotiable part of her growth. She is always curious, always improving, and always ahead of the curve when it comes to tools, trends, and craft.

One of her most remarkable contributions was building a design system almost single-handedly, within a very short timeframe a task that typically demands months of structured effort. She approached it with a clarity of thinking that came from genuinely understanding the product, the stakeholder requirements, and most importantly, the user. That combination of product awareness and user empathy is what makes Deepali a truly well-rounded UI/UX designer.

Her work on the B by Lenskart smart glasses project further demonstrated her ability to design for complex, hardware-constrained experiences translating technical limitations into interfaces that felt intuitive and clean. She consistently collaborated well with engineering, welcomed feedback, and ensured handoffs were seamless.

Beyond her craft, Deepali is the kind of teammate who elevates everyone around her approachable, dependable, and always willing to contribute beyond her own scope.

I wholeheartedly recommend Deepali to any team that values thoughtful design, strong ownership, and a designer who will only get better with time. Wherever she goes next, they are fortunate to have her.

Animish Kolge
UX Design Lead · AR/VR Interfaces

I’ve had the opportunity to work closely with Deepali, and she is truly one of the most dependable and talented designers I’ve worked with. She brings a thoughtful and structured approach to problem-solving, always taking the time to reason through challenges before translating ideas into design.

Deepali has a strong understanding of the end-to-end product design lifecycle, backed by solid technical knowledge and a sharp design sense. She is detail-oriented, highly organized, and consistently delivers work with clarity and precision.

One of her standout strengths is communication - she has a rare ability to simplify complex problems and articulate solutions in a way that is easy for everyone to understand. Along with being a natural leader, she is also an amazing collaborator who elevates the people around her.

I would highly recommend Deepali to any team looking for a designer who can solve complex UX challenges and transform them into intuitive, impactful user experiences.

Rohit Nikam
Senior Product Designer

I have the pleasure of working closely with Deepali Pathe on the 'B by Lenskart' smart glasses project. Designing for wearable AR/smart tech requires a deep understanding of unique user experiences, and Deepali Pathe excels at this. She bridges the gap between complex hardware functionality and clean, intuitive UI beautifully. As an Android Developer, I highly value her collaborative approach—she always welcomes engineering feedback regarding platform constraints and ensures seamless design handoffs. She is a phenomenal Senior Product Designer who truly understands how to design for the future of tech.

Alpesh Raval
Tech Lead, Android · AjnaLens

I had the pleasure of working with an exceptional Product Designer who consistently delivered thoughtful, user-centric solutions. She has an impressive ability to translate complex requirements into intuitive and visually appealing designs.

She possesses a strong understanding of user experience, design systems, and modern design tools, and always brings creativity along with a problem-solving mindset. Beyond her technical skills, she is highly collaborative, open to feedback, and committed to delivering high-quality work on time.

Jay Patel
SDE · Android & React Native

Deepali is the kind of UI/UX designer every team hopes to have — creative, thoughtful, and always full of fresh ideas. She has an incredible way of looking at problems from the user’s perspective and turning complex ideas into experiences that just make sense.

What makes her even more fun to work with is that she doesn’t just “design pretty screens” — she actually understands development too. So instead of developers crying over impossible designs at 2 AM, she creates experiences that are both beautiful and practical to build.

Her mix of creativity, product thinking, and technical understanding makes her a huge asset to any team.

Shubhendam Shrotriya
AI Developer · AjnaLens

I had the opportunity to work with Deepali in the same team, and she consistently brought a strong mix of creativity, collaboration, and growth mindset to the table.

She has a strong understanding of design and always stays updated with the latest industry trends, tools, and solutions. What I appreciate most about her is her willingness to learn and continuously grow, both professionally and personally. She’s proactive, curious, and always looking for ways to improve her craft.

Apart from being a talented designer, she’s also a great team player. She’s approachable, supportive, and always ready to help others whenever needed. Working alongside her has been a great experience, and I’m confident she’ll continue to do amazing work wherever she goes.

Yash Salve
UX UI Designer · Architect

Had a great experience working with Deepali. She’s an outstanding designer with a strong understanding of both design and functionality. Coming from a computer science background, she understands how products actually work, which really reflects in her design decisions.

She was one of the most hardworking and dedicated people on the team, contributed across multiple products, and was always helpful as a co-worker. Would definitely recommend her.

Suraj Chavan
Product Designer · AjnaLens

I had the opportunity to work with her and truly appreciated her professionalism, dedication, and collaborative nature. She consistently handled her work with responsibility and maintained a positive attitude even during challenging situations. She is reliable, supportive to the team, and always willing to contribute wherever needed. It was a pleasure working alongside her, and I’m confident she will continue to do great in her career.

Shruti Gadilkar
Product Designer

You made it here. If something you're building feels like too much, I'd love to help simplify it.

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